ABS CBN VS GMA 7

Activity#31(Carlo Fuerte) 

The battle for audience share continues on between the two networks ABS CBN AND GMA7.  TV5 is getting a share in the ratings after its launch.  But overall they are the giant  local TV network.

                                                                    

Back in time GMA7 is in its 62th year in the industry and ABS CBN restored its power after the People Power way back 1986.  Each station has their own strategy to win the battle of audiences.   Each station got their talents through discovery of stars through different reality shows, they pirate talents from each other’s network station depending on the price offered to the talents.  The unending claims of copying each other is always an issue between rival stations.  Each station has unending show off  of awards granted by different awarding body to show the approval of the audiences throughout the country as well as worldwide.  Nonetheless the bottom line is how they will be able to entertain, inform responsibly and help the viewing public in times of crisis.

Based on Kantar media data ABS CBN average individual TV rating is 35.8% as against 31.6% for GMA 7.  These are number corresponding to their performance but for me ABS CBN continuously shine in the entertainment world.  Considering that ABS CBN has more talents than GMA 7.  In area of news both station is at par and their consistency of giving the on time & accurate report is their battleship.  Each has the a very good set of news anchor at their own rights and credibility. 

We can never say whose the best but I can say is that the competition between them makes them improve their service to the Filipino viewers.